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by Mwenda, Kenneth K.
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by Gottschalk, Petter
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by Hunt, Charles W.
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by Nourse, A. Kevin
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by Fukushi, Hiroshi
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by De Vay, Debra L.
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by Fatayerji, Najib C.
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by Clausen, Gunnar J.
This study presents a comprehensive behavioral model for the
determinants and consequences of price sensitivity in the domain
of electronic entertainment. Survey data was collected in the
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